FRAME_001 / NEON.BRUTAL
SHOT ON:
REC00:00:00

TIFF
PACHECO
DIGITAL DESIGNER

Raw grids, hard-edged shadows, and gradients that never sleep. This is what happens when a 2003 rave flyer teaches itself CSS and gets an attitude problem.

LET'S GO → READ MANIFESTO
FRAME_003 / THE.RECEIPTS

GROWTH, MEASURED

01 / 06
Organic Views / 28 Days
0K
▲ +347.2% VS PRIOR 28
9.8K
Prior 28 days
44K
This 28 days
4.5x
SRC: Meta Analytics // Jul 2026
02 / 06
Organic Views / 90 Days
0K
▲ +3,000%
1.5K
Prior 90 days
48K
This 90 days
31x
SRC: Meta Analytics
03 / 06
Engagements / 28 Days
0K
▲ +332.8% VS PRIOR 28
0.8K
Prior 28 days
3.3K
This 28 days
4.3x
SRC: Meta Analytics // Jul 2026
04 / 06
Engagements / 90 Days
0K
▲ +4,400%
89
Prior 90 days
4K
This 90 days
45x
SRC: Meta Analytics
05 / 06
Unique Viewers / 28 Days
0K
▲ REAL PEOPLE, ORGANIC
22K
Humans reached
SRC: Meta Analytics // Jul 2026
06 / 06
Views From Non-Followers
0%
▲ STRANGERS, NOT FRIENDS
Non-followers 90%Followers 10%
SRC: Meta Analytics
FRAME_002 / SELECTED.WORK

THE WORK

SICCARRT
Latest // Brand // E-Commerce // Generative Art

My own dark-art apparel brand, built end to end: identity, custom storefront, and a generative SVG art system (eye, skull, sun, moth, serpent) driving print-on-demand product art. Concept to checkout, all mine.

LEXICITE360
Brand Identity // Campaign // Product Marketing

Full brand build for a legal-tech platform. Identity, ad campaign, landing pages, trade show graphics, decks, print, social. One brand system, every surface.

DRIPPFX
Brand System // Web // Mobile UI

Logo, visual identity, website, and mobile UI for a brand that needed to hit hard on every screen. Built the system, then built everything on top of it.

GIFTNEX
E-Commerce // Shopify // Merchandising

Shopify store designed mobile-first: collection architecture, product merchandising, marketing graphics, and digital ads built to convert, not just look pretty.

ZOMBIE LAW
Advertising // Concept // Storytelling

Proof that legal marketing doesn't have to be boring. Concept-driven campaign work with teeth, including the "Buckle Up Your Brief" series.

CAMPAIGNS +
Safari Campaign // Posters // Photo Composite

Safari campaign, Meow poster, professional/punk composites, and a steady stream of digital marketing work. Photoshop is a verb around here.

FRAME_006 / THE.CLIENTS

CASE STUDIES

SICC
ARRT

Dark-art apparel brand built end to end: identity, a generative art system, and a storefront with teeth. Wearable nihilism for the damned.

↗
SiccArrt

GIFTNEX
INTL

Mobile-first Shopify build: collection architecture, merchandising, and marketing graphics made to convert, not decorate.

↗
GiftNex International

DRIPP
FX

Brand system and Shopify build that hits hard on every screen, from the logo to the mobile UI. System first, everything else on top.

↗
DrippFX

LEXICITE
360

Full brand build for a legal-tech platform: identity, campaign, landing pages, decks, trade show, social.

↗
LexiCite360

DOCS
NEX

Creative direction and brand strategy end to end: visual identity, campaigns, web, sales decks, creative systems.

↗
DocsNex

AD
SPOT

From one-off ad service to full marketing platform: GHL replatform, redesigned UI, first display ads inside GHL, and 997 programmatic SEO pages.

↗
AdSpot
CASE.STUDY / DRIPPFX

LIGHTS ON

LIGHTS
card-1.jpg

Brand System

Logo, palette, and identity rules built to glow on any surface.

card-2.jpg

Shopify Build

The storefront itself: built on Shopify, styled like nothing on Shopify.

card-3.jpg

Mobile UI

The shop compressed to a pocket without losing a single lumen.

card-4.jpg

Hero Graphics

Neon rooms and product glow shots that set the vibe on arrival.

card-5.jpg

Web Design

Landing and category pages engineered for the scroll-and-buy.

card-6.jpg

Mockups

The brand in the wild: hands, screens, and lit-up rooms.

← BACK TO CASE STUDIES
GALLERY01 / 04
CLICK TO CLOSE // LIGHTS STAY ON YOU
CASE.STUDY / SICCARRT

THE RITUAL

Eye
Skull
Sun
Moth
Serpent
Live marks.mp4
The Deckclick to open
poster.jpg
← BACK TO CASE STUDIES
CASE.STUDY / GIFTNEX

GIFTNEX INTL

identity-cover.jpg
Identity
him-cover.jpg
For Him
her-cover.jpg
For Her
both-cover.jpg
For Both
beauty-cover.jpg
Beauty & Skincare
SCROLL TO SHUFFLE // CLICK A COLLECTION
IdentitySCROLL FOREVER // CLICK TO GO BACK
identity-1.jpg (full-length screenshot)
identity-2.jpg (full-length screenshot)
identity-3.jpg (full-length screenshot)
For HimSCROLL FOREVER // CLICK TO GO BACK
him-1.jpg (full-length screenshot)
him-2.jpg (full-length screenshot)
him-3.jpg (full-length screenshot)
For HerSCROLL FOREVER // CLICK TO GO BACK
her-1.jpg (full-length screenshot)
her-2.jpg (full-length screenshot)
her-3.jpg (full-length screenshot)
For BothSCROLL FOREVER // CLICK TO GO BACK
both-1.jpg (full-length screenshot)
both-2.jpg (full-length screenshot)
both-3.jpg (full-length screenshot)
Beauty & SkincareSCROLL FOREVER // CLICK TO GO BACK
beauty-1.jpg (full-length screenshot)
beauty-2.jpg (full-length screenshot)
beauty-3.jpg (full-length screenshot)
← BACK TO CASE STUDIES
CASE.FILE / LEXICITE360

CASE FILE No.360

Confidential
identity-1.jpg

Logo System

The LexiCite360 mark and its lockups: how the logo flexes across product, print, and pitch without losing its spine.

Logo System
identity-2.jpg

Wordmark

Custom wordmark built for legal-tech credibility with zero legal-tech boredom.

Wordmark
identity-3.jpg

Color System

A disciplined palette that reads authoritative in court and electric on screen.

Color System
identity-4.jpg

Type System

Typography rules that keep dense legal content readable and the brand voice loud.

Type System
← BACK TO CASE STUDIES
CASE.STUDY / DOCSNEX

DOCSNEX

Identity
6 tiles // Logos, wordmark, color, type
UI
6 tiles // Product + web interface design
Experience
6 tiles // Flows, landing pages, onboarding
Campaigns
6 tiles // Ads, social, email, print
Pitch Deck
6 tiles // The actual deck, slide by slide

Identity

DOCSNEX // Logos, wordmark, color, type
identity-1.jpg
identity-2.jpg
identity-3.jpg
identity-4.jpg
identity-5.jpg
identity-6.jpg

UI

DOCSNEX // Product + web interface design
ui-1.jpg
ui-2.jpg
ui-3.jpg
ui-4.jpg
ui-5.jpg
ui-6.jpg

Experience

DOCSNEX // Flows, landing pages, onboarding
experience-1.jpg
experience-2.jpg
experience-3.jpg
experience-4.jpg
experience-5.jpg
experience-6.jpg

Campaigns

DOCSNEX // Ads, social, email, print
campaigns-1.jpg
campaigns-2.jpg
campaigns-3.jpg
campaigns-4.jpg
campaigns-5.jpg
campaigns-6.jpg

Pitch Deck

DOCSNEX // The actual deck, slide by slide
deck-1.jpg
deck-2.jpg
deck-3.jpg
deck-4.jpg
deck-5.jpg
deck-6.jpg
← BACK TO CASE STUDIES
CASE.STUDY / ADSPOT // PLATFORM.RECONFIG

PLATFORM: RECONFIGURED

V1.0 // THE SERVICEOne-Off Display Ads
V1.5 // THE PIVOTFrom Adspot.co to Adspot2.0
V2.0 // THE REPLATFORMGHL Integration + Full UI Redesign
V2.1 // FIRST ON GHLDisplay Ads Inside GHL
V2.2 // THE MEGA MENUNavigation, Rebuilt
V2.3 // +997 SEO PAGESSEO
V2.4 // LEAD MAGNETSThe Download Library
DEPRECATED // V0.9The Onboarding App
← BACK TO CASE STUDIES

One-Off Display Ads

Where it started: AdSpot sold display ads as a one-off service. The stack was PHP and SQL on cPanel, none of which I knew walking in. I learned it because the job needed it. It was hard. I did it anyway.

v1-1.jpg
v1-2.jpg

From Adspot.co to Adspot2.0

I authored the strategy, not just the screens: a written proposal showing the margin squeeze in the impressions model and the pivot from service provider to strategic partner. Recurring revenue, platform thinking.

pivot-1.jpg
pivot-2.jpg

GHL Integration + Full UI Redesign

Rebuilt AdSpot on GoHighLevel and completely redesigned the GHL interface to feel like AdSpot, not GHL. Not easy. Plenty of bugs. Shipped anyway.

v2-1.jpg + v2-1-old.jpgHover: beforeBefore
v2-2.jpg + v2-2-old.jpgHover: beforeBefore

Display Ads Inside GHL

AdSpot running in an iframe inside GoHighLevel, making it the first platform to offer display ads inside GHL.

iframe-1.jpg + iframe-1-old.jpgHover: beforeBefore
iframe-2.jpg

Navigation, Rebuilt

Redesigned the main site navigation into a full mega menu, mapped across every product area from lead management to AI agents.

megamenu-1.jpg + megamenu-1-old.jpgHover: old navBefore
megamenu-2.jpg + megamenu-2-old.jpgHover: old navBefore
0
Programmatic SEO pages, one per audience bundle, live in the bundles table. Show ads to literally anyone.

The Download Library

A pile of lead-magnet downloads built in InDesign, some spanning many pages, each one a designed piece feeding the funnel.

magnet-1.jpg
magnet-2.jpg
Deprecated

The Onboarding App

I built a full custom onboarding wizard: experience level, campaign basics, brand identity, ad creative, tracking pixels, plan selection, provisioning. Seven steps, working. Then I made the harder call and killed it. Knowing when to delete your own work is a design skill too.

onboard-1.jpg
onboard-2.jpg
onboard-3.jpg
onboard-4.jpg
FRAME_008 / BRAND.IDENTITY

THE MARKS

siccarrt.jpg SiccArrt SiccArrt
siccmedia.jpg Sicc Media Sicc Media
drippfx.jpg DrippFX DrippFX
giftnex.jpg GiftNex GiftNex Intl
lexicite360.jpg LexiCite360 LexiCite360
docsnex.jpg DocsNex DocsNex
adspot.jpg AdSpot AdSpot
truescope.jpg True Scope Estimates True Scope
FRAME_009 / THE.LAB

THE LAB

SERIES01 / 01
CLICK TO CLOSE
FRAME_010 / OFF.THE.CLOCK

FOR FUN

photography.jpg
Photography
art.jpg
Art & Illustration
events.jpg
Event Design
shows.jpg
Shows & Music
makes.jpg
Things I Make
life.jpg
Off The Clock
Move through the wall · click anything to open it
FRAME_005 / MAKE.CONTACT

LET'S MAKE
LOUD THINGS

Hiring a designer who can own the whole campaign? Need a brand that refuses to whisper? Say hi.

EMAIL ME →
© 2026 TIFF PACHECO // SICC MEDIA // BUILT BY HAND
FRAME_004 / THE.MANIFESTO

I'm Tiff. I solve business problems through design. Branding, advertising, marketing, web, e-commerce, and UX aren't separate jobs to me, they're one skill set that happens to use a lot of software.

I've run creative for a legal-tech company end to end: brand identity, campaign strategy, landing pages, sales decks, social, the whole ecosystem. I've built Shopify stores that sell and campaigns that stick. I write, I concept, I ship.

If you need someone who can own an entire marketing campaign from the first sketch to the production files, that's the job I already do every day.

CLICK ME
CASE.STUDY

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CASE STUDY: SICCARRT // 44K VIEWS / 28 DAYS ▲+347% // 3.3K ENGAGEMENTS / 28 DAYS ▲+333% // 48K ORGANIC VIEWS / 90 DAYS ▲+3,000% // 4K ENGAGEMENTS ▲+4,400% // 22K UNIQUE VIEWERS // 90% NON-FOLLOWER REACH //  CASE STUDY: SICCARRT // 44K VIEWS / 28 DAYS ▲+347% // 3.3K ENGAGEMENTS / 28 DAYS ▲+333% // 48K ORGANIC VIEWS / 90 DAYS ▲+3,000% // 4K ENGAGEMENTS ▲+4,400% // 22K UNIQUE VIEWERS // 90% NON-FOLLOWER REACH //